Digital Marketing in Rural Australia and The 70:20:10 Rule

We have a digital marketing secret for ram and bull breeders, agritech businesses, and rural enterprises across rural Australia. With the rise of online platforms and the increasing demand for agricultural products, rural businesses must adapt to stay competitive. But with so many tools and strategies available, where should you focus your efforts? Enter the 70:20:10 rule, a proven framework to prioritise your digital marketing strategy and drive business growth in rural Australia. 

At Ramage Digital, we specialise in rural digital marketing, helping regional businesses like yours thrive in the digital age. Whether you’re looking to boost your farm marketing, improve your rural SEO, or master rural social media marketing, the 70:20:10 rule can guide your efforts. Let’s break it down and explore how it applies to your rural Australian business. 

What is the 70:20:10 Rule in Digital Marketing? 

The 70:20:10 rule is a flexible framework that helps businesses allocate resources effectively across their marketing activities. It’s simple: 

• 70% of your efforts go toward proven, high-return strategies. 

• 20% of your efforts focus on innovative, emerging tactics. 

• 10% of your efforts are reserved for experimental, high-risk, high-reward opportunities. 

This approach ensures you maintain a strong foundation while staying agile and open to new opportunities. Let’s see how this applies to digital marketing for rural businesses. 

Applying the 70:20:10 Rule to Digital Marketing in Rural Australia 

70%: Focus on Proven Strategies

For ram and bull breeders, this means doubling down on what works. In the context of agricultural marketing, your 70% might include: 

• Rural SEO: Optimise your website for local search terms like “premium rams for sale in NSW” or “bull breeding services in Queensland.” This ensures your business appears when potential customers search online. 

• Rural Content Marketing: Share valuable, educational content that resonates with your audience. Think blog posts on breeding tips, seasonal farming advice, or success stories from your farm. 

• Rural Email Marketing: Build a loyal customer base by sending regular newsletters with updates, promotions, and industry insights. 

These tried-and-tested methods form the backbone of your digital marketing strategy for rural businesses, ensuring consistent results and a strong return on investment. 

20%: Invest in Emerging Opportunities

The next 20% of your efforts should focus on innovative tactics that have the potential to deliver significant returns. For rural businesses, this could include: 

• Rural Social Media Marketing: Platforms like Facebook and Instagram are powerful tools for connecting with your audience. Share behind-the-scenes farm footage, customer testimonials, or live Q&A sessions to engage your community. 

• Rural Paid Advertising: Experiment with targeted ads on Google or social media to reach new customers. For example, promote your premium rams to breeders in specific regions. 

• Collaborations: Partner with other rural businesses or influencers to expand your reach. 

By dedicating 20% of your resources to these emerging opportunities, you can stay ahead of the curve and tap into new markets. 

10%: Experiment with Bold Ideas

The final 10% is where creativity shines. This is your chance to take calculated risks and try something completely new. For example: 

• Interactive Content: Create a virtual farm tour or an online quiz to engage your audience. 

• Real-Time Marketing: Capitalise on trending topics or events. For instance, during a major agricultural show, share live updates or special offers. 

• New Platforms: Explore emerging platforms like TikTok or YouTube to showcase your farm’s story in a fresh, engaging way. 

While these experiments may not always pay off, they can lead to breakthrough moments that set your business apart.  

Why the 70:20:10 Rule Works for Digital Marketing in Rural Australia

The 70:20:10 rule is particularly effective for rural business marketing because it balances stability with innovation. Here’s why: 

• Maximises ROI: By focusing 70% of your efforts on proven strategies, you ensure a steady return on investment. 
• Encourages Innovation: The 20% and 10% allocations allow you to explore new opportunities without jeopardising your core business. 
• Builds Resilience: In a rapidly changing digital landscape, this approach keeps your business agile and adaptable. 

How Ramage Digital Can Help 

At Ramage Digital, we understand the unique challenges and opportunities faced by ram and bull breeders, agritech businesses, and rural enterprises. Our team of experts specialises in rural digital marketing, offering tailored solutions to help you grow and succeed. 

Whether you need help with rural SEO, rural content marketing, or rural paid advertising, we’ve got you covered. Our goal is to help you build a strong online presence, connect with your audience, and achieve rural business success.  

Ready to Transform Your Rural Business? 

The 70:20:10 rule is more than just a marketing strategy—it’s a roadmap to rural business growth. By balancing proven tactics with innovative ideas, you can unlock new opportunities and take your business to the next level. 

If you’re ready to elevate your agricultural marketing efforts, we’d love to help. Contact Ramage Digital today to discuss your digital marketing strategy for rural businesses. Let’s work together to grow your business and achieve lasting success. 

Ready to take your rural business to new heights? Partner with Ramage Digital for all your rural digital marketing needs. Contact us today to schedule a consultation and discover how we can help you thrive in the digital age.